Who we are
For over three decades, SEGGER has combined passion and expertise to shape how embedded systems are created. Our story is one of innovation, stability, and people who believe in technology that simply works.
Embedded systems are everywhere – they control motors, displays, and sensors in phones, cars, appliances, trains, or even spacecraft. At SEGGER, we build operating systems, software libraries, and development tools that make these systems run reliably. This is what defines us as The Embedded Experts.
How we started
Rolf Segger founded SEGGER Microcontroller in 1992 with the aim of creating portable software for embedded systems. The company's first product, embOS, now runs in billions of devices. Milestones include the Flasher series of programmers, the J-Link family of debug probes, and the emWin graphics library — all of which went on to become industry standards.
What inspires us
Technology excites us because it connects ideas with reality. Meet the people behind SEGGER — curious minds who innovate because they love embedded systems.
May 2024 | 1:43 min
Inside SEGGER—what inspires us
What we offer
SEGGER provides a complete suite of solutions that cover every stage of embedded development:
Create
Create embedded systems with SEGGER's comprehensive and efficient libraries.
Build
Build embedded applications efficiently in a single integrated development environment (IDE).
Debug
Debug embedded systems with SEGGER’s powerful debug and trace probes.
Verify
Gain deep insight into runtime behavior, capture runtime errors, and achieve peak performance.
Program
Program devices securely and efficiently with SEGGER Flashers for high-volume mass-production and gang programming.
Why closed-loop development matters
All SEGGER tools are designed to work together in a continuous development cycle. We follow a closed-loop development approach in which all products for embedded systems are continuously developed, tested, and refined within a single ecosystem.
The five core categories – Create, Build, Debug, Verify, and Program – are closely interconnected. Each stage feeds into the next, while insights gained throughout the process flow directly back into development.
This approach is driven by the consistent internal use of our own tools. Embedded software such as Embedded Studio and Ozone is used to develop, debug, and support J-Link, Flasher, embOS, and other software components within an embedded system. At the same time, J-Link and Flasher firmware is built on SEGGER software components, including embOS, emSecure, emFile, emUSB-Device, emNet, and emSSL.
Why SEGGER?
Our most demanding customer
At SEGGER, we use our own tools every day in real development and production environments. This hands-on approach allows us to fine-tune performance, catch issues early, and deliver solutions we trust ourselves — long before they reach our customers.
A one-stop solution
SEGGER creates embedded software and tools that focus on usability, clean integration, and robust performance. From prototyping to production, solutions support the full development lifecycle.
Transparent licensing
All SEGGER products come with clear, developer-friendly licensing — no hidden fees, no recurring costs. Whether building open or closed systems, SEGGER licenses are designed to support long-term commercial use and provide maximum flexibility.
Support for education
Through SEGGER's Friendly License, we make most software tools free for non-commercial use. With educational versions of J-Link, we give students and hobbyists access to professional technology at minimal cost.
What defines our standards
At SEGGER, our commitment to quality and security is embedded in structured management systems that guide our processes across the entire organization. Over many years, these systems have been established and continuously refined to ensure reliable development workflows, high product quality, and the secure handling of sensitive information.
The certifications shown below confirm that these processes meet internationally recognized standards.
ISO 9001: Quality Management
This certification reaffirms our commitment to continuous improvement and a strict focus on customer satisfaction. We constantly optimize our workflows to deliver products that "simply work."
ISO 27001: Information Security
Protecting intellectual property and sensitive data is essential in the embedded industry. Our Information Security Management System (ISMS) ensures the highest levels of integrity and availability – for both ourselves and our partners.
Where we are
From Germany to Silicon Valley to Shanghai, SEGGER is present worldwide, supporting customers wherever embedded systems are developed. SEGGER is headquartered in Monheim am Rhein, Germany, near Düsseldorf, in modern facilities that house our administration, engineering, marketing, production, and sales departments.
How to contact us
Germany
SEGGER Microcontroller GmbH
Ecolab-Allee 5
40789 Monheim am Rhein, Germany
Click to view on Google Maps
| Phone: | +49-2173-99312-0 |
| Fax: | +49-2173-99312-28 |
| E-mail: | info@segger.com |
| Website: | www.segger.com |
USA
Boston area
SEGGER Microcontroller Systems LLC
101 Suffolk Lane
Gardner, MA 01440, USA
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| Phone: | (+1) 978-874-0299 |
| Fax: | (+1) 978-874-0599 |
| E-mail: | us-east@segger.com |
| Website: | shop-us.segger.com |
Silicon Valley
SEGGER Microcontroller Systems LLC
Milpitas, CA 95035, USA
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| Phone: | (+1) 408-767-4068 |
| E-mail: | us-west@segger.com |
| Website: | shop-us.segger.com |
China
SEGGER Microcontroller China Co., Ltd.
Room 218, Block A, Dahongqiaoguoji
No. 133 Xiulian Road
Minhang District, Shanghai 201199
China
Click to view on Baidu Maps
| Phone: | +86-133-619-907-60 |
| E-mail: | china@segger.com |
| Website: | www.segger.cn |