What's Happening at SEGGER?

2020 |
Nov. 25
Press Releases, Press Releases 2020

SEGGER opens China office

SEGGER announces the opening of its sales and support office in China. The operation marks the launch of a growth strategy for China while also acknowledging that China has already become a very important market for the embedded world.

SEGGER will continue to work with its local distribution partners and the network it has set up over many years. Customers will now have support and technical expertise available in their own language and time zones.

“This is an important milestone for us and also demonstrates our commitment to China,“ says Rolf Segger, Founder of SEGGER. "We have many great products, that are perfect for RISC-V and the Chinese market in general. I am glad we convinced Lionheart Chen to head the operation. Lionheart is the ideal person to grow the SEGGER brand, side by side with our local distribution partners.”

“I’m very excited to start working more closely with our silicon partners as well as our customers in China,“ says Lionheart Chen of SEGGER China. “In providing an IDE (Embedded Studio), Debugger & Trace Probes (J-Link), Flasher / In-Circuit Programmers, RTOS and other Software Libraries / Middleware we offer a complete solution for development and production. With SEGGER tools, it simply works!”