What's Happening at SEGGER?

2024 |
May 24
Press Releases, Press Releases 2024
PR graphic: Hendrik Sawukajtis - Managing Director

SEGGER appoints Hendrik Sawukajtis as joint Managing Director

SEGGER announces the appointment of Hendrik Sawukajtis as joint Managing Director alongside Managing Director Ivo Geilenbrügge, effective June 1st, 2024. Hendrik will focus on sales, business development, quality management, and finance.

"Hendrik has impressed me with his ability to focus on the tasks at hand while always keeping in mind the future of the company and the industry," says Rolf Segger, founder and chief strategist of SEGGER. "At 26 years old, he is probably the youngest Managing Director/CEO in the industry. Hendrik is a perfect addition to the SEGGER management team, which strives to balance fresh outlooks with experience and wisdom."

"I am grateful for the confidence that Rolf and Ivo have placed in me," says Hendrik Sawukajtis. "In addition to the market-leading J-Link debug probes, SEGGER has invested for decades to create, develop, and enhance many excellent software products. We have a highly professional team of Embedded Experts using SEGGER software to develop, test, and run hardware and using SEGGER hardware to verify, program, and test new and updated software. We feel the time is right to tell the industry more about these great products. I am very excited to take on this new role and help shape the future of SEGGER."

With a focus on innovation, quality, and customer satisfaction, SEGGER remains dedicated to delivering cutting-edge solutions for embedded systems.

For more information about SEGGER, please visit the company history page at