What's Happening at SEGGER?

2010 |
Aug. 18
J-Link, Press Releases 2010

J-Link purchase helps Pakistani Flood victims

SEGGER Microcontroller today announced that they will donate 20% of each J-Link sale from now on until September 15th to “Alliance Development Works“, an alliance of German development and relief agencies that supports victims of the Pakistani flood disaster.

This activity will include the following SEGGER branded J-Links such as J-Link, J-Link PRO, JLink Ultra and J-Link EDU purchased directly by end customers from SEGGER Microcontroller GmbH & Co. KG. In addition SEGGER will donate 2000,00 EURO immediately to the alliance.

A list of the companies that support this initiative by purchasing a J-Link will be available to the participating companies upon request.

“This is one of the worst natural disasters if not the worst in living memory. We feel the urge to help those who suffer from this disaster and hope that other people will follow”, says Rolf Segger, owner of SEGGER.


About “Alliance Development Works”

The Alliance Development Works is an alliance of German development and relief agencies providing long-term aid in the aftermath of major disasters and in emergencies. The association brings together larger and smaller, church and non-church development and relief agencies along with their respective specialties. Pooling these competencies enables efficient and effective action. The agencies continue to act independently, but also support each other and co-ordinate their activities. Donations collected jointly are divided up equally among the organizations in the alliance.

The development and relief agencies involved all have many years of experience in development co-operation. Our work is focused on the poorest of the poor in Africa, Asia and Latin America – people who have lost everything through war and disasters, the landless, street children, those who have been deprived of their rights. What these people do not need is instantaneous success stories that satisfy the media; they need lasting changes. Emergency relief alone is not enough. Our goal is to fight the causes of want, poverty and conflicts.

More information is available at